Micha Weidmann Studio
Art direction and design studio
Since 2001 Micha Weidmann Studio has been working with creators of high-end products build their brands, offering them uniquely creative solutions through art direction and design. With expertise in typography, photography and film, they have enabled their clients to reposition themselves and reach exclusive audiences around the world through print and digital. The Studio’s creative approach is based on director, Micha Weidmann’s background in Swiss design and art direction that has been defined through working with brands such as Prada, Tate Modern and Dezeen.
Clarges Mayfair, British Land
Clarges Mayfair, British Land
When British Land initiated their first residential project they commissioned Micha Weidmann Studio to create the identity and marketing collateral for Clarges Mayfair, an exclusive luxury development overlooking Green Park on Piccadilly. They created an enduring marque, which expands into an identity with patterns for engravings, building facades, book covers and invitations. Alongside the marketing collateral and online appearance, Micha Weidmann Studio planned the campaign, produced and art directed the film and photography, which introduced the exceptional development to prospective buyers. The launch of Clarges Mayfair set a new benchmark for real estate in London by setting new records for prices in Mayfair.
Advanced Capital is a pioneering investment bank based in Milan. Micha Weidmann Studio created a unique progressive identity for Advanced Capital that established them as a leader in the financial industry
The Donum Estate, California
The Donum Estate required a refined identity for it’s vineyard and sculpture park in Sonoma, California. For over a year the studio photographed the sculptures throughout the seasons conditions. This photography identity was then merged with tactile print materials and classic typography to roll out the holistic brand.
In 2007 when Dezeen was a first-of-its-kinds design blog, they wanted to become an iconic online design magazine. A distinct design identity was created with a flexible typographic system which allowed the brand to grow organically. In 2016, the studio was then re-commissioned to design the Dezeen website to help them become the world’s most influential design magazine, reaching 50 million visitors a year. The brand structure created enabled them to seamlessly adapt to new ventures in print and digital, such as the launch of the watch store, job site and collaborations with Adidas and MINI. In 2018 they helped them launch the Dezeen Awards. More than a decade of work with Dezeen had established them as a leading influence in the design community. Due to its global audience, it seemed like a natural step to launch the Dezeen Awards with an exciting identity and campaign. Micha Weidmann Studio created a series of movies with Leon Chew that were inspired by the Tate Modern’s industrial architecture, the films guided the audience through four hours of the awards. The campaign, in the run-up to the awards ceremony hosted by Sir Lenny Henry, drew over 3500 entries from over 90 countries.
Rose Uniacke combines antiques with the contemporary to a unique designer brand. They required a distinct trademark for their studio and retail offering. Micha Weidmann Studio created an elegant identity, which reflected the use of materials and the relationship between the classical and modern design aesthetic. The design was subtly integrated into the retail and fabric store. A series of catalogues and marketing materials were also created to promote Rose Uniacke at the design and antique fairs.
Masterpiece Fair, London
The 2019 campaign for Masterpiece Fair in London has been launched with the new look Micha Weidmann Studio created for them together with a refreshed identity. The image lead campaign reflects the idea of cross collecting exclusive objects on show at The Royal Hospital Chelsea.
Over the years Micha Weidmann Studio has created numerous publication for Christie's. These essays and catalogues are designed to honour the organisation’s position as the world’s most prestigious auction house.
TONO, Foster + Partners
When Foster + Partners created the extensive bathroom range TONO for Porcelanosa. They asked Micha Weidmann Studio to create an identity for the new designer product to appeal to architects and developers. They created a minimal look and feel which was based on the geometric forms of the product range. The photography, for which custom sets where built, featured various interior styles to demonstrate the versatility of the product.